CREATIVE SERVICES TO ENHANCE YOUR BRAND AND MOVE YOUR BUSINESS FORWARD
To discuss how we can assist you with your creative services requirements
Our Creative Services team are dedicated to providing innovative design solutions that cater to the unique needs of our clients. Our team specialise in various aspects of design, including branding, user experience and visual communication. By leveraging our expertise and creativity, we create impactful solutions that contribute to the success of our clients’ projects and marketing.
We provide visual and multimedia solutions to enhance our clients’ brand and marketing collateral, tender projects and project documentation. We also create highly effective and engaging E-Learning and product demonstration material through our multimedia and motion design services.
Our Creative Services
Creative Direction
Creative direction is critical to implementing your project strategy and building your brand story. It keeps all elements of your project — value proposition and win themes, visual elements, marketing materials, advertising campaigns, and other elements — consistent and relevant to your target audience.
Graphic Design
We transform concepts into captivating visuals and build strong brands.
- all aspects of print and digital design including brand development, logo design, style guides and collateral;
- brochures, capability statements, quad charts, and other documentation;
- branding including signage, event displays, banners, merchandise and apparel;
- templates, stationery, advertising and digital assets.
Motion Design
We bring to life our clients’ products and services, transforming them into visually engaging narratives through:
- animated 3D models, explainer videos, or multimedia presentations
- combining design, animation, and storytelling utilising in-house voiceover capability
We offer flexible solutions depending on your budget and your needs. We bring motion to your brand’s message, ensuring it resonates with your audience in a memorable and impactful way.
E-Learning Design
We empower organisations to educate, train, and upskill their teams efficiently.
- Using industry standard and best practice methodologies, our instructional designers create visually engaging learning packages that are relevant to your workplace.
- Our learning packages include easy to use navigation, relevant content, modern design and visuals, elements of interactivity, and tracking for learners’ progress.
- Our packages are flexible and scalable depending on your needs and can be delivered remotely or on site.
By blending instructional design expertise with cutting-edge technology, we create dynamic, learner-centric solutions that fast-track growth and knowledge acquisition.
Multimedia
Our Multimedia team incorporate audio, video, text, and graphics to deliver immersive experiences:
- Corporate videos to accompany your product or service promotion, tender submission, trade show, or presentation;
- Photography or video filming, editing, animation, voice over, sound and all aspects of production;
- Support with website and YouTube channel design and publishing.
Creative Services Projects
SUPPORTING PFG: BIDDING FOR SOVEREIGN SUPPLY OF DEFENCE SEABOATS
SYSTEMATIQ PROVIDES AUSTRALIAN SME WITH AN ARSENAL TO ENGAGE DEFENCE INDUSTRY
Benefits to our Clients
FAQs
Why is creative design so important in business?
Creative design. It’s not just nice to have. It’s a must-have for any business looking to succeed. It helps your business grow and reach more people. How? Let’s break it down.
- Making a strong first impression: Think of your business like a book. People often judge a book by its cover. Similarly, people will judge your business based on its ‘cover’ – which is how it looks at first glance. A well-designed logo or website can help you make a great first impression.
- Creating your business identity: Imagine if all businesses looked the same. It would be hard to tell them apart. That’s why businesses need a unique identity, also known as a brand. Creative design helps you create this identity through consistent use of colors, fonts, and styles.
- Improving user experience: Good design isn’t just about looking good – it’s also about working well. A well-designed website, document or app should be easy to use, making people want to stay and explore more. It also improves the user experience.
- Communicating effectively: Sometimes, words alone aren’t enough to explain complicated things. That’s where design comes in. For example, an infographic (a visual representation of information) can simplify complex data and make it easier for people to understand. It’s like a translator, turning complicated data into simple visuals that everyone can understand.
- Trust drives growth: Finally, good design can help your business grow. How? By building trust that you are a serious professional organization that is clear on who you are on what value you bring to your customers. If people trust your brand, they will want to do business with you.
In short, creative design is a powerful tool that gives you a competitive edge helping your business to stand out, connect with customers, and grow.
Why is video an effective communication tool?
Video is fast becoming one of the most popular forms of content for businesses to connect with clients in an increasingly digital world. By using motion, sound and visuals, videos can convey meaning and ideas much faster and be a more engaging experience for the audience. They can be used to simplify or explain complicated products or services demonstrating the benefits in an engaging way.
- Build your library of brand assets: Videos are versatile as they can be edited
to suit different formats and settings. A video can service your website, social
media, business events, client presentations and more. A standard library of videos can be repurposed to publish alongside website landing pages, blogs,
emails, electronic direct mail campaigns and more. - Inform and educate: Explainer videos are a great way to help you audience unpack a complex or technical concept. They involve a powerful interplay of words and images that present a product or service offering in shorter bite-sized pieces so it can be understood more easily and clearly. People trust who and what they see more readily than words on a page. We like to watch people and brands we trust ‘show us’ rather than simply ‘tell us’ why a product or service works for us.
- Search engine optimisation: Videos can drive traffic, sales and interest to your business as long as it can be found by search engine algorithms. YouTube is the second most popular search engine in the world. Most websites will directly embed videos into their website content management system (WCS). Choosing engaging content, the right keywords, enabling accessibility and metadata descriptions will boost your SEO ranking and results.
How does Motion Design enhance my project?
Motion design is by far one of the most valuable aspects of our service offering in Defence and Rail industry. It requires expertise in graphic design, animation, illustration, filmmaking, 3D technology and more to convey a concept using this art of visual storytelling. A well-designed example of motion design will captivate and convey how a product or service works, its uses, and benefits instantaneously. It is why so many of our clients prefer motion design to demonstrate how a defence or rail asset will function in the real world.
What is E-Learning design?
E-Learning design is about creating a learning experience in a digital format. This enables businesses to educate, train and upskill their teams either virtually, or by using a combination of face-to-face and digital learning programs. Our E- Learning instructional designers develop courses that include easy to use navigation, relevant content, modern design and visuals, elements of interactivity, and tracking for learner’s’ progress. We tailor-make our E-Learning solutions to meet your business needs applying the relevant industry standards and best practice methodologies.